Sell Art via Relationship

With Instructor Jeffrey Schmidt

A Gualala Arts Workshop


Tuesday, March 31, 2019, from 9:30 am to 5 pm

Gualala Arts Center, Upstairs Classroom

$189 for GA Members, $229 for non-members


The most powerful way to sell is to connect with people on a human level. The “why” of your art is your calling card.

Build your relational superpower

In the 1980’s the Boston Symphony was in serious financial trouble. Ticket sales were down, interest lagged, energy was at a low ebb.

Their turnaround pivoted on providing context for each piece played. Who was the composer, what was he or she going through, what were the politics and social movements of the day? When context was provided patrons related emotionally and sales roared.

What is the “why” behind your art

Is your “Artist’s Statement” charged with the emotion, imagination and the clarity of why you create art? This is the best way to sell people on you, so people will want to take home a piece of you.

Why does each piece of art you create matter? What is its story? People want to know so they have a story to tell. Tell the story of each piece you create to gain emotional connection and sell more.

Practice your ability to connect emotionally

In this seminar you will connect with your marketing muse, practice writing skills, get feedback (if you wish), learn to read buying signals and develop your ability to sell in person and on the internet.

Many artists are uncomfortable “selling.” The relational approach described here will short circuit most of these feelings.

In this seminar you will discover

• Why selling with relationship is your most powerful sales tool
• The seven essential steps of selling to help your sales grow
• How to send the right nonverbal signals, interpret incoming ones


Jeffrey Schmidt wants to save the planet by helping business people connect with what they came here to do. He is a public speaker, trainer and consultant on the topics of business, marketing, environmental awareness and personal growth.

He is the author of three books: Five Proven Internet Marketing Methodologies, Seven Key Questions

You Must Ask Your Communications Partner, and Five Ways to Enliven Your Message.